Why Hockey's Better

We're not interested in making another generic hockey mom T-shirt.

We're building apparel for the parents who spend:

  • 5 a.m. mornings at the rink for that extra development
  • weekends at tournaments and having to stay in hotels way too often
  • unable to make plans during the winter or spring season because hockey doesn't stop
  • freezing nights and mornings in arenas
  • driving through snow storms because we don't cancel games due to weather
  • hours in the car with screaming kids
  • having your friend circle dictated by what team your kid is on
  • thousands of dollars on hockey
  • way too much time yelling "SHOOT!"

Hockey's Better creates unconventional hockey apparel for the parents who live the hockey lifestyle — with funny, edgy and unapologetic designs made to stand out at the rink.